The obsession with hygiene among the main household care


LONDON, May 31, 2022 (GLOBE NEWSWIRE) — The household care market experienced its strongest annual growth between 2019 and 2020 in terms of volume and between 2020 and 2021 in terms of value. This is mainly due to the sharp increase in demand for cleaning and disinfection products caused by the COVID-19 epidemic. In household care, it has become more important that products prevent the spread of germs.

The The best household care MMarket trends The report offered by GlobalData Plc examines the main trends in the household care sector along with an overview of the industry. It also provides information on regional outlook and key categories.

High Household care Market trends

  • Ecological solutions
  • The obsession with hygiene
  • Chemical versus natural
  • Redefining Convenience
  • At home and away

In recent years, the media has promoted consumer education on sustainability. Consumers are demanding a more holistic approach that focuses on tackling packaging and water waste in the household sector. Today, consumers no longer accept “greenwashing” or vague messages from brands, as they are aware of the impact of all stages of the supply chain on the planet. Companies need to look beyond basic claims and show that they are really trying to improve.

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household care market Segmentation by region

  • Africa
  • Eastern Europe
  • MENA
  • Asia
  • Latin America
  • Western Europe
  • Australasia
  • North America

In terms of market size, most regions are consistent between Household Care volume and value. Asia has the largest market share and Africa the smallest. However, while Western Europe and North America have a smaller volume size than Latin America, they have higher value shares, suggesting that these regions are more profitable for the industry. Rapid growth can be expected over the next few years in Eastern Europe and Africa, as they have the highest CAGRs in value and volume of any region.

Hhousework VSare Market analysisby Rregion

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household care market Segmentation by category

  • Paper products
  • Dishwashing products
  • Bleach
  • General Purpose Cleaners
  • Toilet maintenance
  • Textile washing products
  • air fresheners
  • Insecticides
  • Furniture and floor polishing
  • Polish
  • Pickling products

Paper products and textile washing (laundry care) categories, which are heavily utilized by consumers, captured the lion’s share of household care market value in 2021. Paper products are also expected to to be the fastest growing category over the period 2019-2023. period. Disinfection-related categories such as bleach and general-purpose cleaners are also expected to see strong growth rates as consumers continue to be concerned about disinfecting and stopping the spread of coronavirus and preventing the spread of coronavirus. other germs.

Hhousework VSare Market analysis, by VSategorthere

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Top Household Care Companies

  • Unilever
  • P&G
  • Henkel
  • Reckitt
  • Blueland
  • Kao
  • Swania
  • Roborock
  • Clorox

Unilever has rolled out refillable packaging trials in UK and Australian supermarkets for brands including Persil, Surf and Omo. The company has similar programs in Mexico and Pakistan, but only for personal care brands. Programs will be expanded to include more brands and locations. Unilever says it has received a positive response from consumers as the refill system offers better value for money than single-use products and is environmentally friendly.

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Hhousework VSare Market OOverview

Key regions Africa, Eastern Europe, MENA, Asia, Latin America, Western Europe, Australasia and North America
Main trends Eco-friendly solutions, obsession with hygiene, chemical versus natural, redefining convenience, and at home and away
Key categories Paper products, dishwashing products, bleach, general purpose cleaners, toilet care products, fabric washes, air fresheners, insect repellents, furniture and floor polishes, shoe polish and scouring
Leading companies Unilever, P&G, Henkel, Reckitt, Blueland, Kao, Swania, Roborock and Clorox

Hhousework VSare Market Report Scope

  • Key trends include the obsession with hygiene, sustainability, technology-driven convenience, the balance between natural and chemical formulations, and the attraction between comfort and escape.
  • Household care companies will need to think about how they embrace these trends amid inflationary pressure, increasing ESG restrictions and an e-commerce boom.

Reasons to buy

  • Understand multiple themes and company responses to leverage what is truly impacting the industry.
  • Gain a broader appreciation of the fast-paced consumer goods industry by gaining insights both inside and outside your industry.
  • Access valuable strategic information to help guide future decision-making and inform new product development.


What are the key regions in home care market?

Key Regions of Household Care Market are Africa, Eastern Europe, MENA, Asia, Latin America, Western Europe, Australasia and South America North.

What are the key categories in home care market?

Major categories in the home care market are paper products, dishwashing products, bleach, general purpose cleaners, restroom care, fabric washes, air fresheners, insecticides, furniture and floor polish, shoe polish and scouring products.

What are the High household trends care market in 2022?

The main household care market trends in 2022 are eco-solutions, obsession with hygiene, chemical versus natural, redefinition of convenience, and home and away.

What are the first companies in home care market?

Major companies in the home care market are Unilever, P&G, Henkel, Reckitt, Blueland, Kao, Swania, Roborock, and Clorox.

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