TEF Alumni, Chioma Ogbudimkpa, promotes sustainability one fabric at a time

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Description of his business

Redbutton focuses on workwear for professional women, fusing African aesthetics, eco-friendly materials and artistry from around the world. With each piece, the brand emphasizes African stories, powerful women and sustainability. Because the African woman is of a vibrant nature, the designer creates a balance between colors and textures, interpreting strength and sophistication. Essentially, Redbutton seeks to project rare design innovation and modern African culture to the rest of the world. The brand’s tailoring is made in Nigeria and sold globally through redbuttonng.com and other local and international retail stores.

How long have you been running your business?

More than 18 months.

What led her to become an entrepreneur?

Chioma learned creativity at the feet of her mother, who owned a fashion house in the 90s, and each time she went to join her mother in the office, she practiced mixing and matching fabrics, sewing and sewing. mend clothes with needle and thread. very young age. Chioma grew to be a project management professional who worked in different roles and projects in 5 countries and different industries for 8 years, but her passion remained in fashion. Chioma, who is also a very creative person, brought her passion for fashion and sustainability to life. Being a green champion who is interested in the ecological balance of the planet, she decided to infuse her passion for the environment and sustainability into her profession. What better way to merge the things you are passionate about? Chioma uses eco-friendly materials from agricultural waste and recycled fabric pieces to create breathtaking fashion pieces.

Chioma seeks to project rare design innovation and modern African culture to the rest of the world, thereby changing the global perception of African fashion.

Works

Before the intervention: She had two workers.

After the procedure: She now has five workers.

Revenue

Before the procedure: She was earning 1,500,000 naira a year. After the intervention: She now generates N4,000,000 a year.

Milestone reached after the intervention

Following her selection to the program, Chioma founded RedButton, a fashion house that focuses on workwear for professional women, fusing African aesthetics, eco-friendly materials and artistry from around the world. Recently, she launched a sustainable fashion concept using water hyacinths and coconut shells to create breathtaking fashion pieces. Her work has earned her international recognition from reputable creative bodies such as the Creative Business Cup Nigeria, which she won this year (2019) and which is set to represent Nigeria at the Global Creative Business Cup in Copenhagen, Denmark, in July 2019.

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