Spoonflower, leader in print-on-demand wallpaper, relaunches a peel and stick substrate better than ever


Spoonflower’s Better Than Ever Peel and Stick Wallpaper

“Initial testing of our new Peel and Stick substrate has yielded excellent feedback and overwhelming consensus that Spoonflower’s Peel and Stick wallpaper is transitioning from a nice-to-have product category to a highly sought-after product category in the home space,” Spoonflower’s chief executive said. , Michael Jones.

Spoonflower, a global leader in e-commerce and print-on-demand with a marketplace featuring designs available across wallpaper, home decor and fabric, is relaunching its better-than-ever Peel and Stick wallpaper substrate. The product release responds to the 30% of new customers choosing Spoonflower wallpaper as their first purchase at Spoonflower.com.

Spoonflower’s new peel and stick wallpaper is sourced and manufactured in the USA and is a paper-based product rather than a woven polyester textile. The paper has a linen-like texture with a strong adhesive backing, is tear-resistant and won’t fray, making it ideal for small craft projects. Peel and stick wallpaper is easily removable and repositionable during installation.

“The relaunch of our incredibly successful Peel and Stick wallpaper is a historic achievement for Spoonflower,” said Managing Director Michael Jones. “The Spoonflower community tells us what they want, and we’re listening. Our artists, creators, and consumers have been asking for shorter printing and faster shipping times, and we’ve risen to the challenge by reducing turnaround times by 50% from order processing to dispatch of the wallpapers.The first tests of our new Peel and Stick substrate – which, in addition to its installation on the walls, included a myriad of use cases such as shelves, risers stairwells, fireplace surrounds and furniture – gave great feedback and overwhelming consensus that Spoonflower’s Peel and Stick wallpaper is moving from a nice-to-have product category to a highly sought-after category of products in the domestic space.

Peel and stick wallpaper has become a staple in the creative economy, especially among DIYers. Research on the DIY retail market report indicates that the global DIY retail market is expected to grow at a compound annual growth rate (CAGR) of 4.37%, this which would generate revenues of $1,278.0 billion by 2030 (SOURCE: Research Dive).

The strength of Spoonflower’s Design Marketplace – which features nearly 2 million unique designs curated by 3.3 million creatives who upload 4,000 new designs on average every day – coupled with consumer behavior which, despite uncertain economic times, indicates that people prioritize creating spaces that reflect their unique styles and allows Spoonflower to establish its footprint as an authority in the wallpaper category.

The launch is supported by Q2 search impressions of Spoonflower.com’s Peel and Stick wallpaper which are up 190% YoY, with its clicks up 152% YoY. Spoonflower is recognized as a leading destination for wallpapers, and overall traffic (sessions) to wallpaper-related pages on Spoonflower.com increased by more than 55% year-over-year (Jan-June 2022).

Several high-engagement Spoonflower influencers and ambassadors – whose collective social media reach exceeds 1.5 million – are joining the brand’s peel and stick relaunch as part of a two-way influencer marketing strategy tiers spanning from launch day through October. Additionally, the new Peel and Stick wallpaper will be featured in projects featured in Season 8 of the HGTV show “Good Bones”, starring Mina Starsiak-Hawk and in Season 4 of the HGTV show “Unsellable Houses” featuring identical twin sister duo Lyndsay Lamb and Leslie Davis, who also own the bestselling showroom, Lamb & Co, which will be featured on a colorful display of Spoonflower’s independent artist designs on the four wallpaper substrates of Spoonflower.

Spoonflower tested its new Peel and Stick wallpaper with select customers who confirmed the company’s better-than-ever claim.

“Spoonflower wallpaper is easy to use. The heavy texture and easy-to-remove backing made this project easy to cut, cut, and apply to the project. I think the hardest part of this project was selecting a design…it was so difficult that I selected two designs.

“This new peel and stick wallpaper is so amazing to use! Not only does it allow for smoother placement and repositioning, but it feels amazing to the touch.

“The wallpaper is beginner friendly, very easy to apply and remove and moldable. My first use of Peel & Stick wallpaper was a hit. I’m not intimidated anymore!

“This is the best peel and stick wallpaper I’ve ever used!”

In addition to its new formaldehyde-, phthalate-, and PVC-free Peel and Stick wallpaper — which contains eco-friendly inks and is available in 24-inch-wide panels in 1-foot, 3-foot, 9-foot, and 12-foot lengths — Spoonflower offers wallpaper in three other substrates: smooth and unpasted prepasted traditional pebbles and grasscloth.

“Spoonflower’s research and development team is extremely pleased with the thoughtful, customer-focused design that spanned nearly a year and the rigorous testing process that led to this exciting launch day,” said Kerry. King, Spoonflower Sr. Director, Process Innovation for Textiles & Wallpaper. . “We’re excited to see how this new substrate performs, and we’re confident it’s a great fit for everyone, from beginner peel and stick do-it-yourselfers to seasoned interior designers.”

About Spoonflower

Spoonflower is a global marketplace that connects and empowers artists, creators and consumers in the creative economy. The company’s on-demand digital platform has revolutionized the textile industry by developing an eco-friendly, sustainable and scalable manufacturing process. With Spoonflower, consumers can either design their own designs on premium wallpaper, home decor and fabrics, or shop from a leading marketplace of nearly 2 million designs and 3.3 million creations. Today, Spoonflower is the design destination for its growing and loyal global audience who value personal expression and aspire to convert their entrepreneurial dreams into successful small businesses. Spoonflower was acquired by Shutterfly in 2021. For more information, visit http://www.spoonflower.com and follow us on social media @spoonflower

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