Sienna Miller is the face of Oxfam’s new campaign
Oxfam proves secondhand is sexy with help from Sienna Miller.
The Factory Girl The actor is the face of the association’s new #SecondHandSeptember campaign which aims to shed light on the devastating effects of fast fashion.
Do you want to participate? The challenge is to only buy second-hand clothes for the month of September and donate all the clothes you no longer like. The fashion and textile industry currently accounts for up to 10% of global greenhouse gas emissions, according to Quantis, and avoiding buying new is one way of trying to slow down production.
“I’m thrilled to be the face of Oxfam’s Second Hand September to help bring attention to how choosing second-hand fashion can be more respectful for our planet,” said Miller, who will be visible in the windows of over 500 Oxfam stores across the UK. “These small changes can make a huge difference. And rummaging in a charity store is like hunting for treasure. Be a magpie!”
The clothes pictured on the actor – whether the lime green halter dress or the dusty pink dress – will be available for purchase at an Oxfam pop-up store in Selfridges in London from September 6 and will remain open until the end of December. .
Bay Garnett, stylist and charity boutique enthusiast, organized the boutique. “I’ve always loved charity shopping – the creativity involved in putting together random clothes to create an outfit and the independence of choosing second-hand clothes,” Garnett said. “But aside from the fun, we all need to think about buying second-hand items with the climate emergency in mind – to use less of the planet’s pristine resources and send less to landfill. ” Can’t make it to Selfridges? You can also support the cause by purchasing from Oxfam’s online store.
As fall approaches, Miller makes it effortless to fend off the cold in high-waisted jeans, a striped button-down shirt, and a wide-lapel faux fur leopard coat. So before you splurge on a new coat this year, think twice before buying a brand new one.
“The climate crisis is already wreaking havoc on people’s lives with extreme weather events destroying homes and crops,” said Danny Sriskandarajah, Managing Director of Oxfam GB, of the real issues fast fashion is contributing to. “Choosing the occasion is one way to leave a lighter footprint on the planet while sending a message to retailers that we want them to slow fashion down. “
Importantly, Sriskandarajah continued, “by shopping at Oxfam, you are also raising funds to help some of the world’s poorest people cope with the impacts of climate change.”