Rhône presents an elevated collection of nanoprojects

By on September 14, 2021 0

The workshops hold a special place in the heart of Kyle McClure.

The co-founder and product manager of Rhône said her father and grandfather both had these “sacred spaces” where they disappeared to be alone, tinker and create things. “I grew up worshiping these spaces,” he said.

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With this as a backdrop, McClure set out to replicate the idea of ​​a workshop in Rhône. He called it Nanoprojets.

“Everything at Rhône is so collaborative and I felt like I was losing this space to be alone and express myself. So, with the blessing of co-founder and CEO Nate Checketts, McClure has spent the past two years researching advanced textile technologies, researching fabrics, and creating updated designs that he markets today. Many fabrics are new, but not all. A Mac coat, for example, he said, uses a Ventile fabric developed for the Royal Air Force during World War II.

McClure assembled a small team to work with him on the collection of blazers, pants, button-down shirts and raised outerwear that will sell for a significantly higher price than Rhone’s core collection. But McClure believes innovative materials and production methods will connect with customers looking for something with a familiar Rhone aesthetic but a more sophisticated approach.

The line mainly uses European fabrics.  - Credit: Courtesy of Rhône and Aaron Colussi

The line mainly uses European fabrics. – Credit: Courtesy of Rhône and Aaron Colussi

Courtesy of Rhône and Aaron Colussi

“This inaugural collection is unlike anything our competitors have launched,” he said. “It’s more like something you would see from a designer brand. It’s very upscale and really unique for this space.

Other pieces from the first collection include a square T-shirt in a 100 percent cotton interlock from Japan; denim pants in a classic chinos silhouette in a herringbone jacquard that has been dyed in indigo; pleated Enzo pants with cuffed leg openings, side plackets and a high waist back in garment-dyed Italian warp knit; a washable wool blazer and a Lynn button down shirt with a contrast cut collar and cuffs and a zigzag pattern. “Lynn was my grandfather’s middle name and was one of his names,” McClure said. “This style is based on the type of shirt I imagine he wore to work at 30 Rockefeller Center in the heyday of television and broadcasting.”

Prices range from $ 98 for the Ts and $ 198 for the pants to $ 495 for the blazer and $ 595 for the Mac coats.

The launch collection is intentionally small, with only 100 to 200 pieces of each made, McClure said. But this is only the beginning. He said he and his team are already working on spring and summer pieces for next year.

“Each collection will be a little unexpected and will have a specific point of view,” he said.

The line is higher than the brand's base collection.  - Credit: Courtesy of Rhône and Aaron Colussi

The line is higher than the brand’s base collection. – Credit: Courtesy of Rhône and Aaron Colussi

Courtesy of Rhône and Aaron Colussi

This collection will be available exclusively on the Rhône e-commerce site, its store in the Flatiron district and in Whalebone NYC stores.

This is not the first innovation product introduced by Rhône. In 2016, the company launched GoldFusion, a process that infuses gold particles into the company’s top performing fabrics for a softer, safer, faster-drying, more durable and odor-neutralizing garment.

Rhône was founded in 2014 and 2017. L Catterton made a significant investment in the brand, which would have annual sales of around $ 50 million. This followed the $ 6.2 million raised from a group including former NFL Network and ESPN executive Steve Bornstein; David Stern, commissioner emeritus of the NBA; sports personality Ryen Russillo; Shane Battier, former NBA player, and M3 Ventures, an investment fund managed by former CAA executive Martin Dolfi.

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