Residents of the Lower North Shore are tapping into the second-hand clothing trend and embracing second-hand fashion.


Hermès, Prada, Gucci, Louis Vuitton and Balenciaga are just a few of the luxury fashion items bought, resold and consigned by second-hand retailers on Sydney’s Lower North Shore.

With the pressure to stay on top of the latest trends neither affordable nor sustainable, an uprising of stores fighting against waste is proving to be a smart alternative to fast fashion.

VENLA resell + relove, Studio61 boutique, and Curated Luxury Exchange welcome your pre-loved designer items with the promise that you’ll make a worthwhile profit. Each store put their own spin on second-hand shopping to create a community-driven shopping experience.

Minna Monaghan and Satu Raunola-Spencer have just opened their third Venla store, following the success of the Mosman store.

VENLA resell + re-like

565 military road, Mosman.

Two Nordic entrepreneurs, Minna Monaghan and Satu Raunola-Spencer, have introduced an innovative business model to sell quality pre-loved fashion in Sydney. At Venla resell + relove Mosman, sellers can rent a rack in the store for two weeks and hold up to 40 items.

“We came up with the rack rental concept, which is very popular in Finland. We have noticed a big void in the Australian market for people to sell their high-quality second-hand clothes,” VENLA co-founder Minna Monaghan told Mosman Collective.

“You can become a mini entrepreneur in our shop, which can be very profitable. You can sell sixty items in two weeks and some people have made as much as $6,000.

In Venla, locals can “rent a rack” and sell their unwanted luxury clothes.

Sellers can price their items on the VENLA platform and keep their shelves stocked as items sell out during the rental period. Alternatively, sellers can outsource the entire process to the VENLA team.

VENLA offers fashion items like Balenciaga shoes, Aje skirts, Zimmerman dresses and Louis Vuitton bags. However, they accept anything that is in good condition.

The mission of the VENLA team is to reduce waste and educate communities about more responsible ways of buying and selling.

“The concept allows fashion lovers to make a return on their investment and additional income in these difficult times. More importantly, the garment has a second or even a third life, and it is saved from landfill,” Ms Monaghan explained.

“A pair of jeans can be worn by three people. We want people to understand that in today’s consuming world, there are better options.

“A pair of jeans – or a dress – can be worn by three people,” says Minna Monaghan, co-founder of Venla.

As the Mosman store did well, VENLA has since opened in Bondi Junction and Balmain.

“We get a lot of new items here every day, that’s why we have a lot of repeat customers,” said VENLA co-founder Satu Raunola-Spencer.

“We have a very high item turnover. Every day we get two new racks, two go out, and the vendors pick up their remaining items. »


61 West Street, North Sydney.

Studio61 in North Sydney is another great option if you are looking for a new home for your luxury or high quality possessions.

Fashion enthusiast Bridget Knox opened Studio61 boutique four years ago to pursue her life’s dream.

“I’ve been buying second-hand clothes since I was fifteen. I spent my whole life in thrift stores buying grandpa white shirts to dye in the yard or grandpa coats to look like the Smiths,” Bridget said.

Studio 61 is a popular second-hand luxury store on West St, North Sydney.

“I went to college and made a career in food technology. I would have loved to be a textile designer, it’s always been my dream, but now I’m doing what I love.

Studio61 customers bring their used clothes to the store, and Bridget will purchase, consign, or offer them store credit for their items to sell in store.

“We sell high-quality designer brands like Marimekko, Furla, Salvatore Ferragamo, Louis Vuitton, Burberry, Armani, Coach, Missoni and Zimmerman at a quarter of what it would have been full price,” she said. , “We also have quite a lot of vintage items. We have beautiful vintage kimono jackets that we import from Japan.

Studio61 has a generous rewards system for customers. Customers who spend $50 in store receive $5 store credit, customers who spend $300 in store receive $30 store credit, and so on.

Brands like Marimekko, Furla, Salvatore Ferragamo, Louis Vuitton, Burberry, Missoni and Zimmerman can be had for a quarter of the total price.

The motive behind Bridget’s shop is to encourage financial sustainability in her local community. Her goal is to help people look stylish while avoiding debt and having a place they can walk to save money on fuel.

“We’re all told we shouldn’t continue to shop and consume as women, but we want to be able to indulge ourselves and shopping at Studio61 is a more affordable and guilt-free way to do that,” Ms. Knox.

Organized luxury exchange


Mosman’s mother, Ariella, has taken another exciting approach to reselling luxury items. Two weeks ago, the talented retailer launched her @curatedluxuryexchange Instagram page for residents of the Lower North Shore to buy and sell second-hand designer items.

“I have a few pieces in place at the moment. I clean them and make sure they’re in good condition, then I post them on my Instagram page,” Ariella shared.

“I see there’s a lot of potential in resale, and I want to be a trusted platform where people can buy and sell luxury goods.

“I’ve sold cribs and old car seats for my kids on Facebook Marketplace before, and there’s definitely a huge market for used goods.”

“I see a lot of potential in resale,” says Ariella, owner of Curated Luxury Exchange.

Ariella is in the process of finding residents with pre-loved designer items that she can help ship for them. She now sells luxury items on her page, including a Louis Vuitton wallet, a Gucci belt, Prada heels and a Hermès bracelet.

“The great thing about it is that it’s affordable if people strive or save for a certain piece. It is also environmentally friendly and in good condition, so why not take this opportunity? she insisted.


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