REDTAG announces winners of half-million riyal raffle


Sameer Iqbal Lakadawala, REDTAG Brand Manager, Saudi Arabia
Image Credit: Provided

REDTAG, the region’s favorite fashion and household goods brand, has announced the names of the 5,000 lucky winners of its Happiness Card raffle. The winners received a happiness card worth 100 SAR each, redeemable in the Jarir, Panda, REDTAG and Gaming bookstores.

Winners were chosen from each of the REDTAG stores across Saudi Arabia. Happiness cards were sent digitally via text and email to all winners, along with details on how and where to redeem them. REDTAG’s raffle was inspired by the success of its “Wear a Smile” campaign, which saw the brand launch customer services that redefine the “value fashion” segment; including anytime, anywhere exchange, personal stylists, sizing assistance, and free home delivery.

Commenting on the raffle, Sameer Iqbal Lakadawala, REDTAG Brand Manager, KSA, said: “The recently concluded Happiness Card raffle is emblematic of the brand’s motto of delivering premium value to its loyal customers. Over the years, REDTAG has carved out a unique niche in Saudi Arabia as a premium fashion brand; and the response we have received from our customers has encouraged us to continue to focus on improving the customer experience and product quality, within the segment.

Sameer’s statement is validated by the host of customer-centric services that REDTAG has launched in recent months. Its “Wear a Smile” initiative is part of a leading-edge customer experience strategy that has made the brand stand out among buyers. Through its well-designed promotions and consistent high standards of day-to-day customer service across all channels, REDTAG has strengthened its reputation as a brand that consistently goes the extra mile to delight its customers.

“Our brand building approach is a combination of delighting customers through exceptional customer experiences, strategic expansion to increase accessibility, value-based pricing with great quality, and rewarding the customer with meaningful campaigns. . This customer focus has been instrumental in our growth, and we are proud to be a brand that has earned the trust of so many loyal customers, ”added Sameer.


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