Ralph Lauren unveils the first product innovation on the market with the RLX Clarus® polo shirt, exclusively at the Australian Open 2022


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Proposed by Ralph Lauren

NEW YORK and MELBOURNE, Australia, Jan. 14, 2022 /CSRwire/ — Ralph Lauren (NYSE: RL) announces the launch of the RLX CLARUS® polo shirt exclusively at the 2022 Australian Tennis Open, showcasing the company’s latest work in groundbreaking product innovation and sustainability.

“Ralph Lauren is known for its timelessness – and for over 50 years, being timeless has meant both building on our heritage and fostering pioneering innovation. With the introduction of the RLX CLARUS® polo shirt, we’re using our product the more iconic as a canvas to launch an evolutionary and revolutionary textile technology – a high-performance wearable product created for the first time with natural fibers.We are proud to build on the brand’s heritage of signature and authentic style, reimagined for the future,” said David Lauren, Chief Brand and Innovation Officer.

Made with the world’s first high-performance cotton fabric, the RLX CLARUS® polo shirt uses a patented, first-to-market platform to process virgin and recycled cotton in ways never before possible. The technology creates enhanced cotton fibers with high performance attributes, like quick drying and moisture management, while maintaining the comfort and breathability of cotton. The resulting material performs similarly to plastic-based synthetic fabrics such as polyester and nylon, which use petroleum-based fossil fuels to achieve performance benefits. The textile innovation was developed by Natural Fiber Welding, Inc. (NFW), a leading startup in sustainable materials science.

“We are delighted to continue our partnership with Ralph Lauren. Through this collaboration, we are paving the way to full circularity with resulting materials that perform similarly to plastic-based synthetic fabrics,” said NFW CEO Luke Haverhals. “We are pioneering an entirely new system that simultaneously enables all-natural performance fabrics while reducing waste and eliminating the need for synthetic plastics.”

Ralph Lauren is committed to investing in infrastructure and technologies to develop and scale a circular apparel economy, helping to ensure the sustainability of garments and materials. As part of this, in August 2020 Ralph Lauren announced a minority investment in NFW to help evolve its patented process and develop one-of-a-kind performance apparel made from natural and sustainable materials. With this investment, Ralph Lauren seeks to expand its use of recycled cotton, helping to advance the company’s progress towards 100% sustainable sourcing of its key materials, including cotton, by 2025 and integrate zero waste principles into all of its activities. Over time, the partnership will allow Ralph Lauren to replace and reduce its dependence on non-biodegradable synthetic materials, such as polyester and nylon, while increasing the use of more sustainable and recycled materials.

Ralph Lauren has a clear track record and commitment to sustainability at scale – from delivering innovations that support circularity to creating more sustainable manufacturing processes. Recently launched initiatives include: Color on Demand, a revolutionary dyeing platform that is transforming the way the fashion industry colors cotton; The Lauren Look, the company’s first subscription clothing rental initiative that has the potential to reduce clothing waste by extending the life of clothing; The Earth Polo, made from yarn entirely made from recycled plastic bottles and dyed using an innovative process that uses no water; and a continued focus on expanding the company’s on-demand manufacturing model through the Create-Your-Own (CYO) program. For more information, please visit https://corporate.ralphlauren.com/citizenship-and-durability.

During the Australian Open 2022 tournament, Ralph Lauren will host an exhibition tennis clinic with tennis legend, Sam Groth, and Josh Cavallo, Australian professional soccer player and tennis enthusiast. Groth and Cavallo will wear the new RLX CLARUS® polo shirt during the clinic, demonstrating its superior performance qualities in the height of the Australian summer heat.

“I’ve been a lifelong fan of Ralph Lauren – they’re a classic brand with incredible style and always pushing the boundaries to create truly innovative new products,” says Australian professional footballer Josh Cavallo. “As a professional athlete who trains every day, it’s amazing to be able to wear a 100% cotton shirt that is stylish, has superior performance qualities and keeps me comfortable on even the hottest days. – all made in a sustainable spirit.”

The RLX CLARUS® polo shirt will make its exclusive debut at the Australian Open 2022, before rolling out worldwide. More styles and colors, as well as women’s apparel, will be available in the coming weeks.

Ralph Lauren

Ralph Lauren

Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear and accessories, home, fragrance and hospitality. For more than 50 years, the reputation and distinctive image of Ralph Lauren has been constantly developed through a growing number of products, brands and international markets. The Company’s brands, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others, are one of the most popular product families. most recognized in the world. consumer brands. For more information, visit https://corporate.ralphlauren.com.

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