Ralph Lauren unveiled Team USA uniforms for the 2022 Winter Olympics

0

Ralph Lauren has been designing the uniforms of the American team at the Olympic Games since 2008. The famous brand was once again on board to create their looks for the competitive games organized in Beijing. In October 2021, the label gave fans a preview of the Closing Ceremony outfits and on January 20, it dropped the Opening Ceremony outfit. Ralph Lauren’s Team USA uniforms for the 2022 Winter Olympics epitomized a modern take on sportswear.

“Ralph Lauren has defined American style for more than five decades, and we’re thrilled that Team USA will once again be wearing cutting-edge, durable and iconic apparel at the Olympic and Paralympic Games,” said Sarah Hirshland, Chief Executive Officer of the United States Olympic and Paralympic Committee, in a press release. In addition to Ralph Lauren, other brands that have designed pieces for previous Olympics have also returned for the winter event. On January 13, Kim Kardashian announced that her shapewear and loungewear brand SKIMS was back with a 2022 Team USA collection.

The new Ralph Lauren campaign features athletes like figure skater Alysa Liu, ice hockey player Hilary Knit, snowboarder Jamie Anderson, bobsledder Aja Evans and short track speed skater Maame Biney. They all posed in the brand’s Anorak jacket and leggings while individually modeling other pieces from the collection like the Team USA logo beanie, gloves and boots. As always with Ralph Lauren’s Opening Ceremony outfits, the collection came in patriotic hues of red, white and blue.

(+)

Courtesy of Ralph Lauren

(+)

Courtesy of Ralph Lauren

(+)

Courtesy of Ralph Lauren

Throughout the partnership between Ralph Lauren and Olympics, the brand has earned a reputation for creating unique clothing suitable for winter games. One example is Ralph Lauren’s new Smart Insulation – a temperature-sensitive fabric that adapts to cooler temperatures by expanding and creating a layer of insulation. Ralph Lauren has partnered with textile innovation company Skyscrape to create this weather-adaptive fabric for its Anorak jacket, pants, gloves and boots.

“The development and introduction of smart insulation reimagines what is possible in the apparel landscape. For the first time, you can have a singular item that offers incredible versatility and style, for a variety of temperatures. , changing the way we can think holistically about the composition of a consumer’s closet,” David Lauren, director of brand and innovation at Ralph Lauren, said in a press release. A long-time partner of Team USA, Ralph Lauren prides itself on continually providing innovative and purposeful apparel to the world’s best athletes.”

Courtesy of Ralph Lauren

You can support upcoming games and your favorite athletes by wearing your own head-to-toe Olympic-themed outfit. Ralph Lauren’s waterproof Anorak jacket, leggings, beanies and other warm garments are all available for purchase, ahead of time.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Share.

About Author

Comments are closed.