- A woman protested at the Louis Vuitton show at Paris Fashion Week on Tuesday.
- She walked among the models carrying a sign advocating against overconsumption.
- The woman was grabbed by security and escorted halfway off the runway.
A protester crashed at the Louis Vuitton fashion show in Paris on Tuesday as he walked down the runway with a sign criticizing the fashion industry’s impact on the environment.
The photos showed the woman carrying a fabric sign reading: “Overconsumption = Extinction.” The brand also named environmental groups such as Friends of the Earth France, Youth for Climate and Extinction Rebellion.
A witness said Reuters that the sudden entry of the woman shocked the spectators in the audience.
The luxury fashion house held its annual Paris Fashion Week show to highlight its spring 2022 ready-to-wear collection. As models strutted the catwalk under opulent chandeliers, the woman intercepted the line and also began to walk down the podium.
As the woman rounded the catwalk, a security guard arrived and forced the woman to throw herself to the ground. At least three other guards followed, and the four men escorted the woman out of the area.
Insider has reached out to representatives for Louis Vuitton for comment.
Friends of the Earth France, or Friends of the Earth, told Reuters they intentionally targeted Louis Vuitton to draw attention to overconsumption.
“LVMH is the world leader in luxury and has a responsibility for the trends that push the textile industry to constantly renew the collection faster and produce more,” a representative told Reuters.
Insider’s Morgan McFall-Johnson reported in 2019 that the fashion industry emits more carbon than international flights and maritime transport combined. At the time, fashion production consisted 10% of humanity’s carbon emissions, dries up water sources and pollutes rivers and streams, according to the report.
It’s not the first frowning moment during Paris Fashion Week. Givenchy came under fire after models paraded the runway wearing a noose-shaped collar. Givenchy did not respond to criticism surrounding the necklace.