Pangaia’s trash can is also its treasure. The materials science brand launched its Re-color collection, a clothing capsule that reinvents traditional dyeing practices. Using a patented technology called Recycrom, Pangaia transformed its textile waste into a variety of dye powders applied to a range of brightly colored loungewear.
Typical dyes made from chemicals have the potential to leach out and pollute the water supply. The Recycrom technology comes from the Italian textile chemicals company Officina+39 and creates a fine powder from recycled textile fibers, which are then used as a pigment dye. Spray powders work on all natural fibers, nylons and other man-made blends. They can also be filtered out of water, reducing their overall environmental footprint.
Make or dye — The collection itself is relatively simple. Pangaia’s expertise in basics continues with the collection’s hoodies, t-shirts, shorts and track pants. Each piece is also accompanied by the message “This [garment] is colored using a technology that recycles our textile waste into new colors.
The entire collection uses 100% organic cotton grown with 95% rainwater. An irrigation system protects non-renewable groundwater and surface water resources, according to the brand’s website. Pangaia also uses its Pprmint treatment, peppermint oil with an antimicrobial effect, to keep clothes fresher for longer. Each garment is offered in Aloe Green, Sky Blue, Apricot, Coral Pink or Banana.
More and more brands are starting to get creative with their circularity efforts. While not all are particularly successful, more research is being done on how to incorporate natural materials into traditionally unsustainable products.
You can now buy the powder capsule on the Pangaia website, with prices ranging from $75 for t-shirts to $175 for hoodies. It’s not flashy, but being durable doesn’t have to be.