In 2020, we learned that our thirst for fashion shouldn’t cost the earth. Amid lockdowns and the collective shutdown of the world, our attention has turned to slowing down and consuming fashion in an ethical and sustainable way. We saw Joaquin Phoenix wears the same tuxedo to every awards season event, countless luxury brands have banned fur from their collections, and we’ve even seen Maggie Roger sport a reusable water bottle as the ultimate power accessory on the Red carpet.
Now it’s skincare that shines for a long time. New energy is bubbling in 2022 with customers making conscious choices and brands transforming our skincare routines and beauty practices for the better.
If you’re looking to feel good, have a good shine, let us turn your attention to Kiehl’s and their commitment to a better future.
The iconic brand already offers a suite of responsible formulas, renewable ingredients, eco-friendly packaging and sustainably built stores, but in 2022 it’s taking its green initiative to new heights. Together with Bush Heritage, Kiehl’s is supporting the protection, restoration and regeneration of 30 million hectares of land and is pledging to donate $20,000.
To bring this partnership to life, Kiehl’s invited four Australian artists to showcase their best-selling Ultra Facial Cream. a dynamic makeover with limited edition designs that represent the work of Bush Heritage: preserving the beauty of Australia’s landscapes for a better future.
With every Kiehl’s purchase Ultra Facial Cream, you’ll be giving your skin plump hydration while supporting the Bush Heritage initiative, and as a bonus, you’ll be upping your #shelfie game with gorg designs.
From how our unique Australian landscape influences their art to why sustainable skincare is so important, discover the incredible creations of four Kiehl’s artists working for a better tomorrow.
Emma is a Kaanju, Kuku Ya’u, Girramay woman who grew up in the tropical far north of Queensland and now lives in Meanjin/Brisbane. His creative output is a captivating blend of colors and patterns that pay homage to his youth blending with his ancient culture.
For Emma, nature, color and her own story are what influence her. “When I go out into nature, I instantly feel at peace, like I’m one with who I am. It then puts me in a headspace where I feel calm and creative and where I can stay stuck. in a creative room.
When it comes to working towards a better future, Emma says, “Involving First Nations people in your project, getting their opinions and valuing their knowledge like Bush Heritage does is a good start. Our opinions matter and our voices need to be heard. We have so much knowledge about this country and we have been here for a very long time. We must be placed in positions where we can lead, teach, and guide others, and then we can begin to make the world a better place for future generations.
Shop Emma’s exclusive Ultra Facial Cream here.
Design Josh and Matt
This The Naarm/Melbourne duo are at the forefront of the sustainable interior design movement, armed with 300,000 cool followers and 11 million likes on TikTok thanks to their upcycling and eco-design tips and tricks.
“We believe that the more connected we are to the earth and to nature, the better our future will be. It is important that we use our art to communicate the values we hold dear. So when we had the opportunity to work with Kiehl’s and Bush Legacy on this collection, we were very passionate about getting that message across.
For Josh and Matt, Kiehl’s Ultra Facial Cream ticks all the boxes for their skin and the planet. “We love how hydrating it is for our face without it being greasy! Plus, the fact that it’s a 100% green chemistry formula with no parabens or microplastics gives us the confidence to know we’re making the right choice.
Shop Josh and Matt’s exclusive Ultra Facial Cream here.
by Dave Homer work is a shot of pure dopamine. With a background in the music industry and illustrating award-winning covers, Dave’s art is a mix of bright colors with a touch of street graffiti.
Dave says supporting Kiehl’s and the Bush Heritage partnership is important because it makes “a real and tangible difference to the Australian landscape and their vision of inclusion and respect for our lands by traditional owners is a constant inspiration”.
“Growing up on the beach means the ocean has always been a big part of my life. The water is always where I prefer to be and I find that if I can’t see the horizon regularly, I really miss it. Nature is what inspires me the most in my life.”
Shop Dave’s exclusive Ultra Facial Cream here.
Cassie is a textile designer by trade who enjoys working on all surfaces. “I have an old-school approach to design and my process always starts with a brush and paint.”
For Cassie, Australia’s incredibly unique history, landscape and flora are the creative force that drives her. “We are blessed with the most rugged landscape and unique animal life of any country in the world…like the Grevillea and Banksia flower family whose origins date back 80 million years.”
“The work that Bush Heritage does is essential to preserving and protecting the bush. I appreciate their work with traditional owners and respect for their long-standing connection to the country, working together and taking a more holistic approach to conservation.
“Using art and design to raise awareness of Bush Heritage who do incredible work protecting bushland and restoring habitats is a great synergy for this project.”
Shop Cassie’s exclusive Ultra Facial Cream here.
Inject a dose of hydration into your skincare routine and get a feel-good, glowing glow with Kiehl’s Limited Edition Ultra Facial Cream. Buy yours at Kiehl’s today.
Stay tuned for more details on Kiehl’s commitment to the clean beauty movement with the announcement of 30 Faces – a collaboration with Urban List profiling the next generation of changemakers to help them on their own journey towards building a brighter future – and it looks so bright.
Image credit: Supplied
Editor’s note: This article is sponsored by Kiehl’s and proudly endorsed by Urban List. Please support the sponsors that make Urban List possible. Click on here for more information on our editorial policy.