PARIS – LVMH Moët Hennessy Louis Vuitton has entered into a partnership with the weturn fabric recycling company, with the aim of offering its labels a system for returning unused branded fabrics to transform them into spools of thread.
This decision is part of the luxury group’s Life 360 environmental program, noted Hélène Valade, director of the environmental development group at LVMH in a press release. The manager cited the role of the Nona Source platform, a start-up resulting from the group’s incubation program, in making unused luxury fabrics available to the group’s brands, as well as the waste collection company Cedre, which helps LVMH break down unsold items, like other examples of environmental partnerships.
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“Our ambition is to contribute to the renewal of the European textile industry by showing that the value of a product lies in its raw materials”, explains Sophie Pignères, founder of Wereturn.
The company, created in 2020, has created a fabric recycling network, connecting textile manufacturers and fashion houses.
As part of its environmental program, LVMH has declared that it wants to extend the life of its products through repair services and, in the longer term, to offer products with a minimal environmental footprint.
LVMH plans to develop services for its customers such as repair and polishing, as well as the upcycling and recycling of precious materials such as leather and fur.
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