Over 90% of Levi Strauss & Co.’s products are cotton-based and the company is committed to sourcing 100% cotton grown more sustainably, with a focus on reducing water consumption. , reducing carbon emissions and reducing the use of fertilizers and pesticides.
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This company’s commitment to a more sustainable and resilient cotton supply is part of a larger internal initiative designed to move Levi’s towards a more sustainable and circular product strategy.
“At Levi Strauss & Co., the quality and durability of the cotton we use is essential to our business and important to our customers,” said Jeffrey Hogue, Director of Sustainability, Levi Strauss & Co. “Membership in the US Cotton Trust protocol will be a milestone and a key partnership in our efforts to source 100% more sustainable cotton.
The trust protocol will support Levi’s efforts by providing verified data on the sustainability practices of U.S. cotton farmers and access to year-over-year aggregate data on critical parameters, including the use of l water, greenhouse gas emissions, energy consumption, soil carbon, soil loss and land use. Efficiency. Levi’s will also participate in the pilot phase of the Protocol Credit Management System, which offers its members full supply chain transparency through the use of TextileGenesis blockchain technology.
“Levi Strauss & Co. is a globally recognized and respected brand and we are proud to welcome them as members,” said Dr. Gary Adams, Chairman of the US Cotton Trust Protocol. “Over the past 35 years, the US cotton industry has made significant progress in reducing our environmental impact and the Protocol of Trust is aligned with the 2025 national goals to continue these improvements. As a member, Levi Strauss & Co. will receive farm-level data, which will help them advance their sustainability efforts and meet their cotton sourcing goals.
Levi’s net sales in 2020 were $ 4.5 billion, and the company’s products are sold in more than 100 countries around the world through chain retailers, online department store sites and approximately 3,100 retail stores and in-store boutiques.
Since its launch in 2020, the Trust Protocol has added more than 450 member brands, retailers, factories and manufacturers. These include Gap Inc., as well as its brands, Old Navy, Gap, Banana Republic and Athleta, Gildan and UK retailers such as Tesco, Byford and Next plc. The trust protocol also includes 10 US factories, as well as members in Latin America.
The US Cotton Trust Protocol is aligned with the United Nations Sustainable Development Goals, recognized by Textile Exchange and Forum for the Future, and is part of the Sustainable Apparel Coalition, Cotton 2023 Sustainable Cotton Challenge, Cotton 2040 and Cotton Up initiatives.
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