Introducing Nike Forward | WebWire


What there is to know

  • Nike Forward is a revolutionary innovation platform that revolutionizes the creation of clothing.
  • The creation process of Nike Forward requires fewer steps than traditional Nike knits or wovens, which significantly reduces the carbon footprint of the first generation Forward material – an average reduction of 75% compared to the traditional knitted fleece used by Nike .
  • Nike Forward shines a light on NIKE, Inc.’s culture of innovation and commitment to taking action to create a better world.
  • Nike Forward debuts as one of the most beloved sports-inspired silhouettes, the iconic gray hoodie.

Athletes from around the world have shared that climate change is an obstacle to sport. Nike Forward, the company’s most significant wearable innovation since Dri-Fit, addresses this concern by redefining the way we think about fleece. Moving away from traditional knitting and weaving processes, Nike Forward is revolutionizing apparel design by hacking punching machines in an effort to produce premium, sustainability-conscious products.

“Nike Forward is different because it’s different. It’s not a traditional knit or weave, but an all-new material that dramatically reduces its carbon footprint,” says Carmen Zolman, VP Innovation Apparel Design, NIKE, Inc.

More than five years of research have gone into the development of Nike Forward. Innovation, moving from knit to woven, simplifies the material manufacturing process by reducing steps. Rather than following a multi-step creation cycle (spinning, knitting, cutting, sewing, etc.), Nike Forward transforms fiber directly into textiles through needling. Fewer steps means less energy consumption, contributing to an average 75% reduction in carbon footprint for this first-generation material compared to traditional knitted fleece. The Nike Forward material also has a lighter density than traditional knitted fleece, which is crucial for achieving 75% carbon reduction, and the finished product is made from 70% recycled content by weight.

Nike Forward debuts a beloved silhouette, the gray hoodie. In keeping with its sustainable philosophy, the hoodie forgoes embellishments and dyes, favoring raw cut pockets and zero water consumption.

“It’s game-changing platforms like Nike Forward that are accelerating a culture of innovation at Nike to help protect the planet and the future of sport,” said Janett Nichol, VP Apparel Innovation, NIKE, Inc.

Nike Forward is the latest advancement in over 30 years of sustainability-focused innovation, joining the ranks of Nike Air, Flyknit, Flyleather, Space Hippie and Next Nature. The platform is specifically designed and created for future circularity – the first iteration of Nike Forward products are made without additional zippers, aglets or trimmings, making it easy to recycle garments. Altogether, Nike Forward is an unlock as we work to achieve our impact goals.

“As part of our commitment to serve athletes* by providing more sustainable options and achieving our bold science-based impact goals, we are introducing material innovation that can be adapted to different lifestyles and performance goals. “, says Seana Hannah, Vice President. Sustainable Innovation, Nike, Inc.

Nike Forward can be made with a diverse range of layers, including industrial and post-consumer waste, and can be fine-tuned to athletes’ needs*. It demonstrates bold imagination and hands-on experimentation with proprietary sports science, the most advanced digital tools and manufacturing techniques. Not only does it solve problems for athletes*, but Nike Forward continues Nike’s legacy of setting new aesthetic and performance standards for sport.

“We believe this platform has the potential to redefine the way we think about materials and apparel. This is Nike’s biggest wearable innovation since Dri-Fit 30 years ago and has enormous potential to transform the industry the same way Air and Flyknit have done for Nike shoes.” said Aaron Heiser, global vice president of apparel product marketing, NIKE, Inc.

Nike Forward debuts in Hoodie and Crew styles. Global release September 15, 2022.

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