How Neonyt is facilitating the fashion industry’s efforts to go green



Joining forces to drive long-term, lasting change in the fashion industry, Neonyt is expected to return next January during Frankfurt Fashion Week. From January 18 to 20, 2022, following the COVID-19 epidemic, Neonyt will welcome more than 150 sustainable exhibitors who wish to positively impact and disrupt the industry.

Championing a wide range of responsible brands, ranging from established fashion pioneers to newcomers and conscious labels, the show aims to connect sustainable brands and industry players who aim to improve the fashion industry and the textile. Labels that have already signed up to attend Neonyt include Knowledge Cotton Apparel, Kuyichi, Mela, Mud Jeans, Got Bag and more. Seeking to facilitate vital connections, Neonyt is one of some 60 Messe Frankfurt textile events around the world that actively integrates the Sustainable Development Goals (SDGs) and incorporates them in various formats.

Ahead of their first in-person event following the global pandemic, Bettina Bär, Show Director at Neonyt, Messe Frankfurt, shares some information on how Neonyt is supporting sustainable change in the industry and what exhibitors and visitors can expect at the next event.

What impact do you think COVID-19 has had on the fashion industry and Neonyt?

Although people have been questioning their consumption behavior and where products come from for some time, this process has accelerated. The pandemic has revealed weak links within the international textile and fashion sector and highlighted the crisis of demographic growth we are experiencing. A lack of transparency in the textile supply and value chain, gaps in production countries and preventable environmental pollution existed before the outbreak of the coronavirus pandemic, as did human-induced climate change. The fashion industry should seize this opportunity to promote sustainability. It is only if we assume a progressive and polarizing role that we will succeed in heralding a new era. Fashion becomes the interface of design and sustainability, inclusion and digitization, responsibility and technology, diversity and compliance.

Neonyt, like any other entity in the event and trade fair sector, has had to reorient itself, restructure and think more digitally. We have refrained from setting up an online showroom for our past and upcoming events, as we believe that fashion thrives on personal interactions, presentations, inspiration and seeing and feeling the materials and craftsmanship up close and in person. But COVID-19 is forcing stakeholders to change their minds, so over the past three seasons we’ve been rolling out our conference themes for Fashionsustain online, mapped them out via digital mods, and released them. live. The main activity, though always has been, is and always will be to bring people together, offline and face to face.

How does Neonyt support the development of sustainability within the fashion industry?

Sustainability is a multidimensional construction. Everyone who understands this has already taken an important step in the right direction. We take into account the change that the fashion industry is going through, not just right now, but essentially over the past decade – and engage in valuable dialogue with industry partners and entities. Sustainable change, development and improvement cannot be achieved alone, they need a collective. We create a space where industry professionals can meet and exchange the latest sustainable innovations. We welcome everyone from brands, retailers and agencies to innovative technology companies and textile services to international industry experts and fashion people at Neonyt. We host panel discussions and stage speeches at our Fashionsustain conference and invite content creators and social media professionals to Prepeek. Sustainability starts in the details and needs to become more scalable – Neonyt and our cross-industry community try to convey this every day.

The main priority of our efforts is to provide our cross-sector community with a platform to re-conduct their activities and network. We want people to be personally inspired, learn new things, gain hands-on experience, make connections, and actively drive positive change in the industry, step by step.

How does Neonyt help brands trying to adopt more sustainable practices?

Neonyt supports brands as an exchange platform, supplier of ideas and impulses, challenger and spotter of trends. We combine business, inspiration, knowledge and community development – lasting bonds are made at our events and our Fair Fashion Bubble is eager to support each other. Neonyt has a very well connected community, almost like an extended family that stays connected before and after every event. We provide countless opportunities for our exhibitors to connect with the right people to support and share their sustainable innovations. We also use our international reach to shed light on sustainable initiatives and ideas such as alternative business models, inclusion and cultural heritage in fashion. The fashion industry needs to start thinking more holistically, which is why we try to include all perspectives of our community in our core values. We have set up a series of so-called community meetings where we regularly engage with key accounts to keep them updated and informed of our plans, especially in these volatile times.

Most importantly, we all need to join forces to drive long-term change in the fashion industry: in a genuine, direct and transparent way.

Visit Neonyt for more information.



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