How and where to buy local

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Holiday shopping is right around the corner, and while Black Friday and Cyber ​​Monday offer big savings, these two days aren’t the only opportunities to find gifts for everyone on your list. If you’re looking for unique gift ideas this year, consider shopping during Small Business Saturday (November 26!), an annual savings event that spotlights local stores amidst the busy shopping season. Benefits? Most small businesses sell products that you can’t find anywhere else, whether online or in person. Plus, it’s a great way to surprise your loved ones and support small business owners at the same time.

If you’ve never shopped on Small Business Saturday, you’ve come to the right place. Ahead, we break down what you need to know about its history and how to find your participating local businesses. We have also rounded 25 of the best small businesses that will give your holiday shopping season and the news a fair share of joy. You’ll find everything from candles to cocktail sets to a puff-sleeved dress, from small companies that are making a mark in their respective industries, including Caribbean Craft, Carlota, In Kidz and Loisa:

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1

CUTE EARRINGS

To like

14k Gold Plated Brass Heart Screw Down Earrings

2

INSPIRING COFFEE MUG

Effie’s Paper

Boss Babe Travel Coffee Mug

3

GREAT GIFT FOR BEAUTY LOVERS

Freck Beauty

holiday duo

4

A COMPLETE BARTENDER’S SET

by Tom Bullock

Cocktail bar set

5

LOCAL SPICES

Loisa

Combo trio of flavors

6

HANDCRAFTED DECOR

Caribbean crafts

Paper mache rainbow zebra head

seven

AFFORDABLE JEWELRY

Joey baby NYC

Kuro Necklace

8

GREAT GIFT FOR TODDLERS

just play

Qai Qai doll by Serena Williams

9

GARDENING KIT FOR BEGINNERS

hortiki plants

Kitchen Herb Garden Kit

ten

NOURISHING HAIR OIL

Brown butter beauty

African marula hair oil

11

GREAT EDUCATIONAL TOY

Kemi Tinor

Memory game “A day at the barber”

12

STYLISH AND COMFORTABLE SHOES

Ubuntu life

Slippers for women

13

CULTURAL TOY SET

In KidZ

Mexican culture toys and activities box

14

FOR THOSE WHO LOVE CANDLES

CLR

Yellow Scented Candle

15

FASHIONABLE LUXURY HANDBAGS

Brandon Blackwood

Kendrick Rhinestone Mini Box Bag

16

ONE OF A KIND WORK

Marabou design

Primordial

17

COMFORTABLE PORTABLE BLANKET

The comfortable

Oversized Microfiber and Sherpa Wearable Blanket

18

COLORED CANDLES

Tanais

Heart Chakra 8 oz. Candle

19

ILLUMINATED TRAVEL MIRROR

Riki loves Riki

Cutie Portable Lighted Mirror

20

STILL TEA

Qi

Special connection kit

21

FUN DRESSES

Busayo

Daapo printed cotton puff-sleeve dress

22

PRACTICAL OVEN PANELS

WireNanny

Heavy Duty Nonstick Oven Liner, Set of 2

23

COLD LIGHTING

Swane Design

Barigo ceiling lamp

24

SCENTED ESSENTIAL OILS

P&J Trading

Fragrance oils for men, set of 6

25

COLORFUL BAGS

Carlota

Cempasúchil shoulder bag with flap

What is Small Business Saturday?

Small Business Saturday has become one of the premier sales events of the holiday season. Originally organized by American Express in 2010, the extravagant shopping is observed annually to help shine a light on small businesses that may be overshadowed by big box stores on Black Friday and Cyber ​​Monday. The mission behind Small Business Saturday is to encourage consumers to inject dollars into local businesses and to celebrate small business owners and all that they do for their communities. New this year, AMEX is partnering with TikTok on a #ShopSmall accelerator. Beyond your hometown, many of the brands we see browsing social media and even Amazon also qualify as small businesses. While there are countless small businesses you can buy online, we’re especially looking forward to buying Black, Latinx, AAPI, Indigenous, and Women-owned businesses online this Saturday. small businesses (all brands featured on this list are owned by various owners).

When is Small Business Saturday?

Historically, Small Business Saturday takes place on the last weekend of November, nestled between Black Friday and Cyber ​​Monday. This happens during this time as it is one of the most popular shopping times of the year. Small Business Saturday 2022 is coming November 26, 2022.

Where is Small Business Saturday?

Small Business Saturday takes place all over the country, whether you live in a busy city or a small town. There are probably small businesses in your community that you don’t know about yet, so try using American Express’ locator app to find stores near you.

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