Holiday shopping is right around the corner, and while Black Friday and Cyber Monday offer big savings, these two days aren’t the only opportunities to find gifts for everyone on your list. If you’re looking for unique gift ideas this year, consider shopping during Small Business Saturday (November 26!), an annual savings event that spotlights local stores amidst the busy shopping season. Benefits? Most small businesses sell products that you can’t find anywhere else, whether online or in person. Plus, it’s a great way to surprise your loved ones and support small business owners at the same time.
If you’ve never shopped on Small Business Saturday, you’ve come to the right place. Ahead, we break down what you need to know about its history and how to find your participating local businesses. We have also rounded 25 of the best small businesses that will give your holiday shopping season and the news a fair share of joy. You’ll find everything from candles to cocktail sets to a puff-sleeved dress, from small companies that are making a mark in their respective industries, including Caribbean Craft, Carlota, In Kidz and Loisa:
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14k Gold Plated Brass Heart Screw Down Earrings
INSPIRING COFFEE MUG
Boss Babe Travel Coffee Mug
GREAT GIFT FOR BEAUTY LOVERS
A COMPLETE BARTENDER’S SET
by Tom Bullock
Cocktail bar set
Combo trio of flavors
Paper mache rainbow zebra head
Joey baby NYC
GREAT GIFT FOR TODDLERS
Qai Qai doll by Serena Williams
GARDENING KIT FOR BEGINNERS
Kitchen Herb Garden Kit
NOURISHING HAIR OIL
Brown butter beauty
African marula hair oil
GREAT EDUCATIONAL TOY
Memory game “A day at the barber”
STYLISH AND COMFORTABLE SHOES
Slippers for women
CULTURAL TOY SET
Mexican culture toys and activities box
FOR THOSE WHO LOVE CANDLES
Yellow Scented Candle
FASHIONABLE LUXURY HANDBAGS
Kendrick Rhinestone Mini Box Bag
ONE OF A KIND WORK
COMFORTABLE PORTABLE BLANKET
Oversized Microfiber and Sherpa Wearable Blanket
Heart Chakra 8 oz. Candle
ILLUMINATED TRAVEL MIRROR
Riki loves Riki
Cutie Portable Lighted Mirror
Special connection kit
Daapo printed cotton puff-sleeve dress
PRACTICAL OVEN PANELS
Heavy Duty Nonstick Oven Liner, Set of 2
Barigo ceiling lamp
SCENTED ESSENTIAL OILS
Fragrance oils for men, set of 6
Cempasúchil shoulder bag with flap
What is Small Business Saturday?
Small Business Saturday has become one of the premier sales events of the holiday season. Originally organized by American Express in 2010, the extravagant shopping is observed annually to help shine a light on small businesses that may be overshadowed by big box stores on Black Friday and Cyber Monday. The mission behind Small Business Saturday is to encourage consumers to inject dollars into local businesses and to celebrate small business owners and all that they do for their communities. New this year, AMEX is partnering with TikTok on a #ShopSmall accelerator. Beyond your hometown, many of the brands we see browsing social media and even Amazon also qualify as small businesses. While there are countless small businesses you can buy online, we’re especially looking forward to buying Black, Latinx, AAPI, Indigenous, and Women-owned businesses online this Saturday. small businesses (all brands featured on this list are owned by various owners).
When is Small Business Saturday?
Historically, Small Business Saturday takes place on the last weekend of November, nestled between Black Friday and Cyber Monday. This happens during this time as it is one of the most popular shopping times of the year. Small Business Saturday 2022 is coming November 26, 2022.
Where is Small Business Saturday?
Small Business Saturday takes place all over the country, whether you live in a busy city or a small town. There are probably small businesses in your community that you don’t know about yet, so try using American Express’ locator app to find stores near you.
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