Create local jobs and training opportunities in Los Angeles, Build a recycling solution for the fashion industry.
LOS ANGELES, April 20, 2022–(BUSINESS WIRE)–This Earth Month, GUESS is proud to launch its in-store recycling program in partnership with Homeboy Recycling, an award-winning certified social enterprise. Homeboy Recycling is a mission-driven company that provides customers with high-quality reuse and recycling solutions and employs people committed to transforming their lives after incarceration. Homeboy Recycling is housed within Homeboy Industries (HBI), a 501(c)(3) non-profit organization, and is the world’s largest gang rehabilitation and rehabilitation program. While their core business focuses on refurbishing and recycling IT assets, through this partnership with GUESS, Homeboy Recycling is launching a new category of services in the textile and apparel industry.
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GUESS partners with social enterprise Homeboy Recycling to launch a new in-store recycling program (Photo: Business Wire)
The GUESS Recycling Program is available to customers at all of its GUESS, GUESS Factory, Accessories and Marciano stores across the United States. Customers can bring 5+ garments from any brand to any GUESS store and receive 15% off their next qualifying full-price purchase. The items will then be sent to Homeboy Recycling to be sorted and processed for repair and resale, recycling and recycling.
“Our partnership with Homeboy Recycling creates a pathway to developing more sustainable products. This initiative represents another important step towards our VISION GUESS commitment to developing more circular business models. The GUESS partnership with Homeboy Recycling creates economic opportunities for our community of Los Angeles and provides a solution for apparel and textile waste,” said Carlos Alberini, CEO, GUESS?, Inc.
“For Homeboy Recycling, our goal is to grow businesses that create meaningful employment and training opportunities in our community. After careful research and a pilot program with GUESS, Homeboy Recycling is thrilled to announce this new line of business. “We learned that this type of training is aligned with the skill set of our workforce and addresses an important industry need. We look forward to continuing this partnership and working with the industry to combat against textile waste,” said Chris Zwicke, CEO, Homeboy Recycling
As GUESS continues its journey towards circularity, this partnership paves the way for more sustainable products and business models for the brand, and creates new opportunities for Homeboy Recycling and the greater city of Los Angeles. To learn more, visit guess.com/sustainability.
About GUESS?, Inc.
Founded in 1981, GUESS began as a jeans company and has since grown successfully into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a collection of contemporary apparel, jeans, handbags, watches, eyewear, footwear and other related consumer products. Guess? the products are distributed through the Guess? stores as well as top department and specialty stores around the world. As of January 29, 2022, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated an additional 563 retail stores worldwide. As of January 29, 2022, the Company and its partners and distributors operated in approximately 100 countries around the world. For more information about the Company, please visit www.guess.com.
About Homeboy Recycling
Homeboy Recycling is a certified, award-winning social enterprise offering nationwide services for the proper disposal and management of IT assets. As one of the few certified R2 (responsible recycling) and B Corp companies in the world, Homeboy is committed to the highest possible standards for the reuse of electronic devices, the recycling of electronic waste and the destruction of sensitive data. Every year, Homeboy refurbishes thousands of computers and diverts millions of pounds of electronics from landfill while creating jobs for people who face systemic barriers to employment. Beyond our IT asset and e-waste disposal services, we see ourselves globally as a circular economy partner. We work with committed manufacturers and brands to develop socially and environmentally beneficial solutions for their products after their first life. As such, we are expanding our services to include apparel/textiles and other products/materials that align with our mission.
As part of Homeboy Industries, the world’s largest gang rehabilitation and rehabilitation program, Homeboy Recycling proudly employs people who are committed to transforming their lives after incarceration. For more information, visit https://homeboyrecycling.com/.
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