As part of its commitment to become completely carbon neutral in 2022, direct selling furniture brand Floyd is launching a sustainable sectional sofa, made from recycled fast fashion scrap.
Floyd partnered with Recover, a company that recycles textiles into new fibers, and performance fabric maker Crypton, which turned those fibers into loop upholstery fabric for the sectional. Floyd says the recycled fabric helps prevent some of the 85% of textiles that end up in landfills each year.
“Recover is a family business based in Spain and is a pioneer in this process, although its main focus is on supplying recycled yarns and textiles to fashion companies,” said Floyd co-founder Alex O’. Dell. “Crypton is one of the first to take this and use it for a furniture application.”
O’Dell said incorporating recycled fabrics into its products is an important step in meeting the sustainability goals the company must meet by 2025.
“Reducing waste and carbon emissions is important to us, and one of the ways to do that is to rethink materials,” he said. “Using post-consumer fashion waste, transformed into high-quality recycled cotton fiber, we are working to close the loop for a more sustainable future.”
In addition to the recycled sectional, Floyd also launched a resale and refurbishment program to extend the useful life of its products. The program is part of the company’s sustainability goals, which include ensuring 70% of materials come from recycled or renewable sources, minimizing packaging materials and single-use plastics, using 100% FSC-certified wood in all products, and to measure, disclose and reduce greenhouse gas emissions throughout its supply chain.
While product durability is important to Floyd, O’Dell said the Detroit company doesn’t want to sacrifice style, comfort or durability to use recycled materials. But he said the fabric Recover and Crypton created exceeded the furniture maker’s expectations.
“There is often a perceived trade-off between quality and recycled materials, especially in furniture,” O’Dell said. “That said, innovation in recycled materials has really caught up in recent years. It’s been impressive to see the standards reached not only for durability, but also for feel and quality. It’s now to the point that we’re fully confident that we can deliver a top-of-the-line product.
As the company progresses towards its sustainability goals, O’Dell said this new sofa will play an important role in the company’s evolution towards a carbon neutral status while helping to alleviate the waste problem of furniture and textiles.
The data shows that “9.5 million tons of furniture ends up in landfills every year,” O’Dell said. “We set out to change the way people consume, use and dispose of furniture. Through repairability, resale, and reused materials, we extend the useful life of products, ensuring that fewer items become waste.