Final Brief for CMYUK CIRL Announced – Painter and Oriental with an Environmental Emphasis

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Left to right: Lindsey Arnold, Taylor Doggett, Evie Venables, Keely Russell and Sarah Willcocks

New mentors announced to support graduates including AVA CAD/CAM, Standfast & Barracks, Diane Marsland and Avalana

CMYUK, Shrewsbury: CMYUK graduates have started the second and final part of the Creatives in Residence Live (CIRL) program which ends in March. They received details on their final memoir, Oriental Florals & Asian Influences, which requires a painterly or hand-drawn approach. It will also emphasize sustainability and circular design.

“This is the last creative brief before we jump into product design and production. We expect graduates to use all the skills learned over the past three projects, quickly distill initial ideas and quickly get to the drawing board – digital or physical,” said Debbie McKeegan, CMYUK CIRL Partner and Lead education.

“The Orient has, and remains, a strong influence on the design industry. For this project, we encourage our graduates to look to the past, explore ancient Silk Road history and documents to create new patterns and prints or look to the Orient for design and Asian ornamental style incorporating luxurious decorative elements,” she added.

Mentors for Brief #4 include fabric printer, Standfast & Barracks; textile design and production software specialist, AVA CAD/CAM; surface pattern designer and decorative artist, Diane Marsland; and bespoke interiors company, Avalana Designs.

Earlier this month, the graduates visited Macclesfield-based AVA CAD/CAM, which provides specialist design and color software, support, training and technical consultancy services to the print industry. of decorative textiles for more than 35 years.

Debbie Buchan, Director of Customer Service, and Lindsey Arnold, Separation Expert and Customer Solution Advisor, provided an overview and training on AVA’s proprietary suite of integrated specialist software modules, which supports the entire workflow from initial design, pattern repeats, color separation, recoloring to digital and/or conventionally printed production.

“AVA’s visit was important because it is the crucial link between the design station and the printing equipment. Photoshop, for example, ticks all the boxes for graphics but it was never designed for textile design. AVA software is used daily by large factories and professional textile designers around the world. It hones colors perfectly, handles repeats very easily and creates print-ready separations for clients,” said Debbie McKeegan.

At the end of the session, the graduates received licenses for the AVA software suite, valid until the end of the CIRL initiative. They also received an AVA online training course worth £295.00, upon completion of which they will each receive a free 3 month loan of the software.

Debbie Buchan, Customer Service Manager at AVA CAD/CAM, said, “I couldn’t wait to show the AVA designers and get them to stick with it. From the start, we’ve been tracking graduate progress and watching Taylor’s professional videos and social media. contents. Watching their journeys (and especially Evie’s challenges with screen-to-print matching and early color matching) made me even more determined to put this software in their hands.

“It’s just amazing to see everyone coming together to help support, educate and develop the next generation of designers who will enter the industry. I wish I had something like that to launch my career. The knowledge and expertise shared is truly invaluable and will provide these designers with an excellent understanding of working practices for their future careers.

“We are extremely proud to be able to contribute to this exciting initiative. We are also excited to see what designers produce for their final project and how they use AVA software in this process.

CIRL graduate Keely Russell said, “The visit to AVA CAD/CAM was insightful and a great introduction to the software. Debbie and Lindsey were more than happy to share their knowledge of color separation and it was interesting to watch them separate some of our own designs for us. I look forward to the additional training and testing of the software they kindly gave us.

CIRL graduate Evie Venables said, “Visiting AVA CAD/CAM was such a valuable experience, where we had the opportunity to learn more about the endless possibilities the software offers designers. We expanded our knowledge and skills in areas such as color management and separation, creating textural repeat patterns, and learning new design tools. Having the understanding and ability to use AVA will open doors for all three of us and build on our professional development for future employment.

CIRL graduate Sarah Willcocks said, “AVA’s Lindsey and Debbie gave a great insight into the possibilities of what the software can do for us as surface pattern designers. They have very generously offered us training in the use of this fantastic software which will be invaluable, especially in the area of ​​understanding color separation.

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