Evesham company recognized by Dragons’ Den investor

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An independent businesswoman from Evesham has been recognized by one of the investors in Dragons’ Den.

Louise Hancox received a huge boost on her social media after Monday, October 4, when entrepreneur Theo Paphitis retweeted her submission to “Small Business Sunday” (SBS).

Having started in 2010, the Dragon selects six winners each week for whom it “retweets” their submission to its nearly half a million followers.

Ms Hancox was speechless when she found out that her entry had been selected.

She said: “I wasn’t sure if my entry would be successful, but knowing that Theo Paphitis was looking for something catchy, I decided to tweet a short video about my work. This clearly did the trick!

“When my phone turned on, I couldn’t believe Theo Paphitis was retweeting my entry as one of his six winners!

“The following days were very eventful as my number of Twitter followers increased and I was inundated with congratulatory notifications.

“It’s amazing to look back over the past two years and see how much I’ve learned while trying to grow my business. It makes me smile to think that two years ago I didn’t even have a Twitter account!

Louise Hancox Textile Artist was launched in October 2019 and she directs all of her work from her home studio at the Malt House in Church Lench.

Louise Hancox conducts all her business from her home studio in Evesham

She added: “It’s great to have Theo’s support because it has been difficult trying to market me and Theo has recognized my hard work and helped to publicize what I do to his followers. .

“It’s always difficult to start a new business and trying to market yourself can be a real challenge.

“When the pandemic took hold in the spring of 2020, I was able to support my business through my store, sending my work across the country, and even to the United States, as everyone got down to make purchases online. ”

All winners receive an online profile on the SBS website and are invited to an annual networking event where they are awarded a certificate.

Mr Paphitis, President of Ryman Stationery, Robert Dyas and Boux Avenue, said: “We are delighted to welcome new #SBS members every week and to highlight how important it is to support our small businesses here in the UK. United.

“My vision is that anyone who has ever won a #SBS retweet from me will be part of a friendly club; like-minded people who can share their successes and learnings.

“The website will also give a valuable profile to the chosen winners and I wish Louise Hancox Textile Artist every success. ”


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