STATEN ISLAND, NY – Since October is Breast Cancer Awareness Month, Victoria Ida of Vida Lifestyle has been brainstorming a way to give back and make a difference in her home community.
The Eltingville resident, who runs a custom business specializing in hand-dyed yarns, as well as a line of handcrafted candles and beauty products that include body butter, yarn stitch markers and yes , a “Boobie Box” to remind women to get their annual mammograms, donates 100% of profits to breast cancer research at the College of Staten Island during the month of October.
A “Boobie Box” is a personal care box that includes a candle, pink matches, body butter, a set of thread and stitch markers, something Victoria says is a great gift and at the same time contributes to a good cause.
“And our candles and our body butter are handmade with natural ingredients,” she said. “And the scent of ‘Save the Boobies’ is Strawberry Shortcake. Our dusted candle is our signature candle and we’ve personalized it to have pink glitter for Breast Cancer Month. The body butter has pink nuggets at the bottom of the jar. Our “Save the Boobies” stitch markers are handcrafted by Mary Segarra. “
The products are now on her website – www.vidalifestyleny.com
On Instagram, @vida_lifestyle. Facebook: Vida Lifestyle https://www.facebook.com/VidaLifestyleNY/ Email: [email protected]
“I started Vida Lifestyle almost five years ago,” says Victoria, who has been crocheting since the age of 8 and knitting since the age of 15.
Although Vida Lifestyle is an online business, its trading company is located in Richmond Valley. And the charitable and community-minded young adult hopes she can raise significant funds for an extremely worthy cause.
A LITTLE ABOUT VICTORIA
“The knitting community has always been an important part of my life,” she said. “I went to the Fashion Institute of Technology for Textile Design and became a textile designer for the home and fashion companies in town. I did this for six years running Vida Lifestyle at the same time.
“We sell our yarn online and at events, but last June I quit my job as a designer in town and continued with my yarn business full time. I opened a brick and mortar, The Yarn Parlor, located in Staten Island. . . as a way for people to see and crush our threads in person, as well as to smell our candles, soaps, and body butters.
Demand for his wares led to The Yard Parloft opening in June in The Vendor Loft, which brings together many businesses under one roof in Richmond Valley.
Victoria said her friend and fellow knitter, Dr Donna Gerstle, is the Staten Island Breast Cancer Research Director at the College of Staten Island.
“Staten Island has the highest number of breast cancer deaths in the five boroughs in the past 40 years. Being a woman-owned business from Staten Island, this is a cause that means a lot to me and that I would like to donate to. I will be selling a personalized breast cancer candle in October, along with some hand-dyed pink yarn and stitch markers.
The Yarn Parlor purchases by appointment only, allowing for a personal one-on-one shopping experience.
“I am able to give each client my full attention to help them choose the colors for their knitting or crochet project. We are able to test and smell each candle and beauty product together. Our customers really appreciated this aspect of the store. You can book your shopping appointment through our online reservation system on our website ”,
STATEN ISLAND COLLEGE
To address the concerns of residents of Staten Island, the Center for Environmental Science at the College of Staten Island developed the Staten Island Breast Cancer Research Initiative (SIBCRI). (https://www.csi.cuny.edu/alumni-community/community/sibcri).
This is an interdisciplinary program aimed at positively impacting breast cancer incidence and mortality through research and education.
All proceeds will go to the research project to fund education and research programs. Every Save the Boobies product purchased is a reminder to all women to get their annual mammograms and make positive changes in their daily lives and take charge of breast health.