Élitis expands in the United States with two new showrooms, General Assembly’s design destination opens in Brooklyn, and more


As winter approaches, domestic and foreign design brands are coming up with innovative ways to showcase home furnishings and décor in whole new spaces. In our monthly recap, BOH brings together all the expansions and openings to have on your radar.

Showroom Spotlight: Élitis inaugurates two new showrooms in Florida and Los Angeles

After the successful opening of Élitis’ flagship American showroom in New York more than six years ago, the CEO Olivier Thienpont knew that the French brand of wall coverings had not finished imposing itself on the main poles of American design. Recently, the company delivered on its promise by targeting its next two largest US markets for the launch of new showrooms: a 2,600 square foot space in the South Florida Design Park and an 1,800 square foot space in the Los Angeles Pacific. Design Center.

Inside the new Élitis showroom in LACourtesy of Élitis

Both spaces are stand-alone branded showrooms offering Élitis fabrics, wallpapers, wallcoverings and accessories, as well as CMO Paris wallcoverings and fabrics, Asteré wallpapers and handmade Moroccan tiles from Ateliers Zelij. Each was designed in-house by the Élitis team, with an emphasis on creating a warm and inviting atmosphere through millwork and warm wood accents – a contrast, according to Thienpoint, with the aesthetic heavy industrial concrete adopted by many other industrial spaces. The emphasis on comfort reflects Élitis’ goal of providing designers with a showroom that feels like “an extension of their office”, according to Thienpont – a message the company hopes to convey while continuing to grow. settling in the United States.

“We are investing in the future, because the United States is an extremely important market for us,” says Thienpont. “The goal is always to provide the best service and source the best products, and to be a one stop shop for all wallcoverings and fabrics.”


Arcsine has announced the opening of its second showroom of architectural tile company Fireclay. Unlike the brand’s original San Francisco showroom, the new West Berkeley space is aimed at homeowners and designers looking for more accessible tile options. The 850 square foot space offers an open and airy home in handmade Fireclay tiles, with an exposed ceiling, a central skylight, light wood tones, and an off-white palette.


Father-daughter designer duo Barry and Amanda Lantz opened a new Lantz Collective store in Naples, Florida. The 1,300 square foot space features a variety of furniture, lighting, decorative accessories, gifts and books, as well as Barry’s colorful abstract landscape paintings. In addition to the design services offered in-store, Barry’s studio will be located in the back of the store, where design and retail clients can apply for custom commissions.

New York

Brooklyn-based interior design and architecture studio General Assembly has opened a physical store in the Boerum Hill neighborhood of the borough. Dedicated to providing customers with home improvement offers ranging from decoration to renovation, the space offers decorative objects and bespoke pieces made to order; furniture from designers such as In Common With, Vonnegut Kraft and Ford Standard; and a curated selection of materials and finishes ranging from flooring and tile to fabrics, hardware and paint. The owners Sarah Zames and Colin Stief also plan to use the space as a destination for design talks, collection launches, photography exhibits and celebratory dinners among members of the design trade, clients and DIY enthusiasts.

Upscale tableware and textile store Chilewich has opened its second store at 213 East 59th Street in New York City. Designed by Chilewich CEO Joseph Sultan, the space offers a full range of swatches and samples, a range of customization options, and a conference room where designers can meet with clients or colleagues. In spring 2022, the store will also house an outdoor garden and event space designed by Brooklyn-based DLANDstudio.

Kravet announces the opening of a new showroom in Woodbury, New York, located adjacent to the brand’s new headquarters. The space features an assortment of furniture, fabrics, wallcoverings, trims, decor, and more, as well as spaces where designers can work with clients or Kravet staff in private design studios. Other features include an in-store The Shade Store, where designers can create custom window treatments with a 10% discount when selecting a Kravet fabric, as well as the Kravet Archive, where archivists and developers of products work to preserve the company’s collection. of over 32,000 original documents, visible to designers through a glass divider.

Outdoor furniture brand Brown Jordan has announced plans to open a 6,600 square foot showroom at the New York Design Center. Scheduled to open by September 2022, the new location will showcase a range of the brand’s most popular collections as well as recent releases such as the Oscar and Moto lines of Anne Vering and H by Toan Nguyenas well as a collection of designer furniture Walter Lamb and Richard Frinier and special installations from the brand’s design archives.


Hooker Furnishings has moved to a new 8,500 square foot showroom in the Las Vegas market. In the space, four of the company’s brands – Hooker Furniture, Sam Moore, Bradington-Young and Marq – will be displayed in a different format from Hooker Furnishings’ traditional High Point showroom, instead showing how pieces work together outside of their collections or brands.


Serena & Lily opens its first Philadelphia-area location along the Main Line in Haverford. The Main Line designer boutique, housed in a 4,000 square foot space, will showcase an assortment of luxury home brand furniture, bedding and home accessories, as well as an outdoor space showcasing the corporate outdoor collection. Other features include a swatch display showcasing over 300 original textile and wallpaper designs, a rotating gallery of original artwork showcasing Pennsylvania artists, free design services and a workspace creative for interior designers.


Luteca has opened its first European flagship, the company’s third showroom, in the 2nd arrondissement of Paris. Located on the edge of the Galerie Vivienne, the space was designed by Aure Delaroiere by MPM Architecture with a nod to the brand’s roots in ancient Mexican craftsmanship – with a mix of materials in warm terracotta tones and natural stone finishes, the showroom features palm-tree furniture handwoven and indoor trees.

Bathroom brand Coalbrook has opened a new retail store in central London. Set inside a former tobacco pipe factory, British design studio Holloway Li reimagines the space, taking into account the brand’s roots in the Shropshire village of Coalbrooksdale, where high-quality iron was produced during the industrial revolution. The ground floor of the space is designed to look like a landscape of chimney stacks, with moldings of Victorian bathroom wall panels displayed in orange and amber resin, while the basement is modeled after a hall underground machinery with two replicas of industrial boilers dug to display products.

Homepage image: Inside the new Élitis showroom in the South Florida Design Park. | Courtesy of Élitis


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