Dhruv Kapoor on modernity, the metaverse and his seventh presentation at Milan Fashion Week

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To call Dhruv Kapoor a global designer wouldn’t be far from the truth. When we spoke in 2019, he already had pivotal plans for world domination. Just over five years ago, in 2013, her brand which debuted in New Delhi, accounted for 30% of her total business worldwide. Not to mention the Vogue India Fashion Fund award in 2015 and the Young Designer Award from Camera della Moda, Italy in 2019. Fast forward to today, and the fingers on his hands are not enough to count the stockists of his brand in across continents. .

So what makes a brand truly global today? For one thing, the word “vibe” spices up much of what Kapoor says about who wears and what makes the label. Scroll through the brand’s Instagram for a vibe check and you’ll find maximalism meeting sharp tailoring, cosmic truths written on T-shirts and denim remade for a new generation of gender fluid.

Courtesy of Dhruv Kapoor Fall/Winter 2022-23

The National Institute of Fashion Technology, New Delhi, graduate, who attended Istituto Marangoni and cut his teeth in Etro’s workshops, often looks back to the 60s and 70s for inspiration. “It was a time when people were free to express themselves as they were,” he says, drawing parallels to the times we live in now. A world on the verge of change and freedom…

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