A mother and daughter designer duo take over the Ginger store at Timber Hill in Norwich.
Witts Design, led by Michelle and Stephanie Witts, creates all of their designs by hand in a thatched-roof studio based on the Stody Estate at Breck Farm, Melton Constable.
In 2018, they opened a Mitgraphie store in Holt.
Ginger womenswear, based in the Timber Hill store for almost 30 years, is retiring and moving to Jonathan Trumbull in St Stephen’s Street.
Their creations are then adapted on textiles and ceramics made in the United Kingdom.
They hope to open in the Grade II listed store unit in mid-September.
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Witts Design was founded in 2014 when the two designers were studying for a Bachelor of Arts in Textile Design.
“Our pieces are inspired by what we see and experience in the world around us. It allows us to explore everything from city life to rural parks across the country.
“Traditional methods such as screen printing, as well as modern digital techniques of using photoshop and illustrator, are built into the process of creating these elegant designs.”
Both mother and daughter are skilled in fabric dyeing as well as a variety of embellishment processes including embroidery, beading and laser cutting.
Items for sale include their best-selling coasters adorned with images of hares and mussels. They also stock all kinds of home products, from porcelain cups to lamp shades, cushions and tea towels.