Decorative Clothing Market Size, Share and Trend Analysis Report by Product, End User, Region and Segment Forecast, 2021



Decorated Garment Market Size, Share and Trend Analysis Report by Product (Embroidery, Screen Printing, Thermal Dye Sublimation, Digital Printing), by End User (Men, Women, Children), by Region and Segment Forecast , 2021-2028

New York, December 03, 2021 (GLOBE NEWSWIRE) – Announces the Publication of the “Decorated Garment Market Size, Share and Trend Analysis Report by Product, End User, Region and Forecast segment, 2021 – 2028 “-

Decorated Clothing Market Growth and Trends

The global decorated garment market size is expected to reach USD 52.9 billion by 2028. The market is expected to grow at a CAGR of 11.9% from 2021 to 2028. The growing popularity of screen printing and digital printing works on clothing drives the growth of the market. With the growing trend of custom t-shirts and tops, the demand for clothing printing has increased over the years leading to market growth. In addition, product and technological innovations, especially in the womenswear segment, will drive the growth of the market. The emerging trend of quilting and retro logos is also expected to drive product demand during the forecast period.

The increasing use of heat press techniques by major brands, such as NBA, Adidas, Champion, American Girl, and Nike, has also driven demand for products over the years. In addition, the growing number of sports clubs across the world offers many opportunities for manufacturers to aim for global expansion.

High fashion brands have widely adopted digital printing technique, which adds a new dimension to tailoring. Brands like Dior, Zac Posen, Akris, Valentino, Sabyasachi and Helmut Lang more easily create personalized fabrics.

Plus, digitally printed fabrics are durable and affordable. In 2018, 2.57 billion m² of fabric were digitally printed worldwide, including 2.2 billion m² for clothing, fashion and home textiles. Countries like India, China, Italy, Turkey and the United States dominate the digital textile printing market. Additionally, China dominates the fast fashion market due to the growing middle-income population in China and strict environmental regulations in Beijing. Contrary to this, Italy dominates the luxury fashion market.

However, the COVID-19 outbreak has significantly affected the fashion industry, particularly in 2021, in countries like the United States, India, Brazil, France, Turkey, Russia, UK, Italy, Spain and Germany. The closing of physical stores of major brands and the reduction in the number of fashion shows and events due to the need for social distancing have resulted in a significant decline in market growth. Nonetheless, e-commerce and online portals have flourished, which should keep the market outlook relatively stable during the COVID-19 crisis.

Based on the product, the market is segmented into embroidery, screen printing, thermal sublimation, digital printing and others. The embroidery segment dominated the global market in 2020, with a share of 41.4%. Embroidered products are in great demand because of their durability that is superior to other types of decorated clothing.

The female end-user segment accounted for the largest market share of 65.7% in 2020. The increasing availability and demand for different product categories such as t-shirts, tops, bridal wear and dresses via online channels are factors driving the growth of this segment. . Additionally, product innovations in the womenswear category due to changing trends and consumer demands are likely to boost the segment. For example, graphic t-shirts have gained popularity in the market as semi-formal and casual attire.

Asia-Pacific accounted for the largest market share of 36.7% in 2020. The market is driven by the growing demand for various decorated garments in emerging economies such as China and India. Europe is expected to post the fastest CAGR of 13.1% during the forecast period. The region is a strong and continuously growing market for decorated clothing and is home to some of the most renowned fashion brands in the world.

Highlights of Decorated Clothing Market Report
• The embroidery segment is expected to maintain its pole position throughout the forecast period to claim a 38.7% share by 2028. Embroidered products have significant demand due to their superior durability compared to others types of decorated clothes. Custom embroidery jobs last much longer than printed jobs
• The female segment became the largest end-user segment in 2020 and accounted for 65.7% revenue share in 2020. The availability and demand of different products, such as t-shirts, tops, kurtas and dresses are driving growth in this segment. In addition, product innovations in the womenswear category due to changing consumer demands will boost the segment.
• Asia-Pacific became the largest regional segment in 2020 and accounted for a 36.7% market share that year. The market is driven by the growing demand for various decorated garments in countries like India, China and Japan
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