Boulder, Colorado – Cocona Labs, the manufacturer of temperature controllers 37.5 Technologyfound the new product strategy leader within its own ranks.
Wes Burgess has been promoted to Chief Product Officer after working with Cocona Labs for nearly 10 years, most recently as Vice President of Sales, Engineering and Business Development.
“Wes’ work with Cocona has been instrumental in developing new 37.5 materials and connecting new brands to our technology,” said Blair Kanis, president of Cocona Labs. “Under his leadership, we have recruited more than 50 new manufacturing partners for world-renowned brands and brought to market new products featuring 37.5 technology. We are thrilled to have him on our leadership team as we continue our expansion into footwear and homeware and even more sustainable 37.5 materials.
Burgess comes from a long career of business management and product innovation. After earning a bachelor’s degree in textile engineering from NC State University and an MBA from Wake Forest University, he served as technical director for Unifi Inc. Burgess was associate director of fabric development at Massif Mountain Gear, where he led fabric and technology. development for the technical apparel brand and director of new product development for Cortland, where he developed electro-optical-mechanical cables and custom heavy-lift synthetic ropes and slings before moving to Cocona Labs.
“It is incredibly rewarding to be part of such a dynamic team serving world-class partners,” said Burgess. “I especially valued the team members mentoring and partnering with our supply chain and brand partners to grow the business, while opening new markets.”
As 37.5 continues to grow, Burgess will lead the expansion of the partnership into new markets like China, India and Indonesia.
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