CITEM Philippines organizes the FAME + Market Days digital sourcing festival

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The Center for International Trade Expositions and Missions (CITEM) will host FAME + Market Days, a digital sourcing festival for the home, fashion and lifestyle industries in the Philippines from October 20-22. It will showcase the country’s dynamic design industry through segments on design, fashion and business trends, as well as information programs.

FAME + Market Days will feature the crowd favorite in previous editions of Manila FAME, Design Commune. This year’s exhibition is anchored to the theme “Light the Way,” taking inspiration from the Filipino term “maaliwalas” which means light and airy, the organizer said in a press release.

“FAME + Market Days marks the anniversary of the launch of fameplus.com to adapt the facilitation of trade in the digital, shared space Executive Director of CITEM, Pauline Suaco-Juan. “We launched FAME +, to serve as a digital sourcing and storytelling platform for the home, fashion and lifestyle industries. To date, FAME + has integrated nearly 300 exhibitors and more than 1,200 buyers. The main countries that visit FAME + are Australia, Canada, France, Hong Kong and the United States.

The Center for International Trade Expositions and Missions (CITEM) will host FAME + Market Days, a digital sourcing festival for the home, fashion and lifestyle industries in the Philippines from October 20-22. It will showcase the country’s dynamic design industry through segments on design, fashion and business trends, as well as information programs.

FAME + will house a comprehensive catalog of 3,286 items for home, furniture, lighting, clothing, footwear, jewelry, art and lifestyle products.

The event is expected to bring together local and international buyers in one digital venue to network and host business-to-business (B2B) meetings with nearly 300 exhibitors, including group participation from the Department of Trade and Industry (DTI) Region 3 (Central Luzon), Region 4-A (Calabarzon) and Region 11 (Davao Region). The digital booths are available in the Expo section of Hopin, the digital event and streaming platform. With the support of DTI, the event aims to contribute to the growth of MSMEs in the home fashion and lifestyle industry.

Day one will feature an exciting roster of speakers from the global fashion industry authority Vogue Business and New York-based trend forecasting agency Fashion Snoops. The main stage will also feature a panel discussion with curators and designers from Design Commune. The day one sessions will also see the launch of Better Normal by Design, a program run by the Design Center of the Philippines.

The second day of the event will feature stories on different aspects of sustainability – from innovating new materials to building sustainable value chains – by entrepreneur and artist Tony Gonzales, founder of Creative Definitions and cotton advocate. Filipino Mike Claparols; and Carlo Delantar, social entrepreneur and founder of Altum Concepts, a design studio focused on the circular economy. Delantar will also host a live question-and-answer session following his keynote address on environmental impacts on the future of lifestyle businesses.

The program also features Sunnies Marketing Director Georgina Wilson who will share marketing tips with the social media generation. Seasoned publicist Ginggay Joven-dela Merced, meanwhile, will talk about the importance of brand storytelling. Additionally, attendees can also learn more about maximizing their digital presence through online tools, a conference, and an interactive Q&A by Canva Philippines.

DHL Express, one of the partner sponsors of FAME +, will also give a conference on cross-border trade opportunities for SMEs.

Fibre2Fashion Information Office (KD)


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