Camira savors a milestone of a double century with a new range


Camira has a long history of manufacturing seat fabrics. During its 200th anniversary, Camira is determined to remain at the forefront of fabric technology.

Camira Fabrics celebrates 200 years

For the 200 years of Camira, it focused on the latest evolution of its products. The fabric manufacturer could have been forgiven for reflecting on its storied past which began in the North of England as John Holdsworth & Co. Instead, Camira continues to prove why it is a global force in fabrics. textiles for public transport networks.

In this year alone, Camira releases many developments and improvements that are both in line with the company’s heritage and in the modern era.

Camira Australia Commercial Director Rodney Peterson says the Aura range is one such upgrade that showcases the timeless quality of Camira’s fabrics.

“Aura wool carpeting has been expanded to a selection of 200 designs, in commemoration of the wool-rich carpeting at the heart of Camira’s 200-year celebration,” Peterson told ABC.

“The fabric combines Camira’s rich transportation travel heritage with the collection’s modern, geometric-inspired patterns suited for the new era of hybrid and zero-emission buses.”

Customers can now use Camira’s new 3D configurator to choose fabric, including options for fabric type and additional trims. The new-age configurator includes the incredible augmented reality feature which, when used with a mobile phone, overlays the 3D seat on the screen, giving a realistic view of what the seat and fabric combinations would look like on a bus or a bus.

In line with global news, Camira is also promoting its anti-COVID-19 StaySafe range and its anti-stain and anti-bacterial Defender product.

StaySafe is an advanced textile treatment that reduces the potential for viral transmission in bus and coach interiors. The treatment contains silver ions which attract virus particles and bind to them, immobilizing and deactivating the virus. This technology then targets the outer layer of the virus, destroying the membrane and keeping the textile surface hygienic.

“When applied to fabric, this textile technology destroys viruses and kills bacteria,” says Peterson.

“This ensures that the padding does not act as a potential source of transmission.

“StaySafe means less time and associated costs spent sanitizing seating materials, reducing the use of harsh chemicals so Staysafe can create effective ongoing COVID-19 protection compared to daily sanitizing. or weekly.”

An example of Camira’s recent technological breakthroughs is Camira’s in-house ability to print on carpet. Peterson says Camira has spent years researching and developing the optimum printing capability. He says Camira Print’s end product realizes the untapped potential of transportation textiles.

“It’s flexible, fast and free from the design restrictions of traditional weaving,” says Peterson.

“This means the benefits are tangible and the possibilities are limitless. These centuries of experience provide a wealth of knowledge and capability when it comes to producing fabrics that are fit for purpose, durable, safe and forward- This is what makes us the natural choice for fabric and textile solutions globally.”

Camira’s story began in 1822, when fabric maker John Holdsworth founded a worsted woolen mill called Holdsworth in Halifax, northern England. Two hundred years later, the head office and main manufacturing plant remains in Yorkshire, close to where Holdsworth began, but extends much further.

Today, Camira’s reach continues to be global. In addition to the various factories and processing plants in Yorkshire, it has a manufacturing plant in Lithuania and warehousing and distribution facilities in the United States, China and Australia, alongside distributors in New Zealand (Reid & Twiname), in the Middle East, Europe and Asia. Peaceful.

All this time, Camira has invested in vertical integration to do everything now. From spinning and dyeing yarns to weaving and finishing, Camira has earned a reputation as one of the world’s leading manufacturers of textiles for public transport systems.

Peterson says a key part of Camira’s enduring success is its ability to produce safe and durable fabrics.

“We mainly use wool, which has inherent attributes of low flame, smoke and toxicity,” says Peterson.

“In Australia, we are seeing an increase in safety ratings in the bus and coach industry for flames, smoke and toxicity, which is more in line with those in the rail sector.

“Camira is playing its part in the continuous development and improvement of a variety of flame retardant processes to further improve the fabric of seats.
fire safety ratings. »

With all that, Peterson says the 200-year anniversary will be a whirlwind for the company. He says the manufacturer will use this milestone to extend its reputation as a reliable and innovative fabric supplier for buses and coaches and the wider public transport industry.

“Camira will continue to provide local and personalized service, as well as ongoing support, to our customers,” Peterson said.

“Our customers in Australia include levels involved in the public transport industry, from government departments to industrial designers, bus and coach seat builders, fleet operators and individual bus operators.”

Peterson says the fabric company intends to stay young at heart by continually delivering new innovations in fabrics, treatments and textures. At this year’s Australasian Bus & Coach Expo, Camira is eager to show her blend of experience and youth to the industry.

“It’s what makes us the natural choice for fabric and textile solutions globally,” says Peterson.

“We can’t wait to show this to the industry at Expo.”

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